SEO & WordPress Security Insights
Practical SEO, AI search optimization and WordPress security guides, written from 8+ years of hands-on work.
Browse all articles
Pick a topic or use the search above to find what you need.
How to Use UTM Parameters: A Simple Guide
Learn how to use UTM parameters: what source, medium and campaign mean, naming rules and mistakes to avoid. Build links with a free tool.
Local SEO Page Checklist: What Your Business Page Needs
A local SEO page checklist: NAP, opening hours, map, LocalBusiness schema and profile links. Check your page with a free analyzer.
How to Cluster Keywords: A Step-by-Step Guide
Learn how to group keywords into clusters: collect, cluster, label intent and plan one page per group. Includes a free clustering tool.
How to Write a Title Tag and Meta Description (With Preview)
Learn how to write a title tag and meta description that fit in Google results. Preview both on desktop and mobile with a free tool.
How to Create an XML Sitemap and Submit It to Google
Create an XML sitemap and submit it to Google and Bing in 5 steps. Learn when to use a plugin, what to include and what to…
How to Create a robots.txt File for WordPress
Create a robots.txt file for WordPress in 4 steps: choose a preset, add your sitemap, avoid common mistakes and upload it to your site root.
How to Add Schema Markup to a WordPress Page
Learn how to add schema markup to a WordPress page: pick the type, generate JSON-LD, paste it and test it. Includes a free generator.
What Is llms.txt? Do You Need One?
What is llms.txt, and do you need one? A plain guide to what it does, what is unknown and how to make one in minutes with…
Is Your Page Ready for AI Search? A Simple Checklist
Is your page ready for AI search? Use this simple checklist for crawler access, direct answers, entities and schema, plus a free checker tool.