Marketing

UTM Link Builder

Add UTM parameters to any link so your campaigns show up clearly in Google Analytics. Clean formatting, copy in one click.

This tool runs in your browser. Nothing you type is uploaded.

Free tool made by Hridoy Ahmed. Found a bug or have a suggestion? Contact me. Need another free tool? Request it here.

How to use the UTM Link Builder

  1. Enter the full landing page URL.
  2. Fill in source, medium and campaign. Term and content are optional.
  3. Keep names lowercase and consistent, for example newsletter and email.
  4. Copy the link and use it in your campaign.

Frequently asked questions

Which UTM fields are required?

Source, medium and campaign are the three fields to always set. Term and content are optional.

Should I use UTMs on internal links?

No. UTM links on your own site can overwrite the original traffic source in analytics. Use them on external campaign links only.

Why lowercase?

Analytics treats Email and email as different values, which splits your reports.

Is my link uploaded?

No. The link is built in your browser.

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